I bought this mascara hoping it would be better than the original ''Maxfactor False Lash Effect'' which I got about three months ago. I found that the mascara applied easier but the result was kind of the same. They are both very good mascaras, they don't clump and if applied carefully and take a long time with it then it does look like you are wearing false lashes. The mascara - even though mine isn't waterproof - stays put all day and doesn't smudge.
Overall I would recommend this product if you have the money; if you don't happen to have £12.99 then I would say try Collection 2000 Big Fake mascara for £4.99.